Advertising Disclosure

Last Updated: 1 May 2026

1. Introduction

At EatPerfectly (EatPerfectly.com), we are committed to transparency and honesty with our readers. This Advertising Disclosure explains how we may earn revenue through advertising and affiliate partnerships, and how this may affect the content you see on our website.

We believe in full disclosure and want you to understand our business model so you can make informed decisions about the information we provide.

2. How We Earn Revenue

EatPerfectly generates revenue through various advertising and marketing channels:

2.1 Display Advertising

We display advertisements on our website through third-party advertising networks. These advertisements are clearly marked and separated from our editorial content. Advertisers pay us based on impressions (views) or clicks on their advertisements.

2.2 Sponsored Content

We occasionally publish sponsored articles, also known as advertorials or native advertising. All sponsored content is clearly labelled with markers such as:

  • "Sponsored Content"
  • "Advertisement"
  • "Paid Partnership"
  • "In Partnership With [Brand Name]"

2.3 Affiliate Marketing

Some links on our website may be affiliate links. This means if you click on the link and make a purchase, we may receive a small commission at no extra cost to you. Affiliate links are typically used when we recommend products or services we believe may be useful to our readers.

2.4 Direct Advertising Partnerships

We work directly with selected brands and companies who wish to reach our audience. These partnerships may include banner advertisements, email sponsorships, or integrated content.

3. How We Label Advertising

We are committed to clear and transparent labelling of all advertising content:

  • Display Ads: Marked with "Advertisement" or "Ad" labels
  • Sponsored Articles: Clearly marked at the beginning with "Sponsored Content" or similar disclosure
  • Affiliate Links: Articles containing affiliate links include a disclosure statement
  • Advertorials: Marked with "Advertising Feature" or "Paid Content"

4. Editorial Independence

Our editorial content is created independently of our advertising relationships. We maintain strict separation between our editorial and advertising departments:

  • Advertisers do not influence our editorial decisions
  • Our reviews and recommendations are based on genuine assessment
  • We do not guarantee positive coverage in exchange for payment
  • Our editorial team has final say over all content published

While we may receive compensation for some content, this does not affect the integrity of our editorial standards or the authenticity of our opinions.

5. Affiliate Relationships

We participate in affiliate programmes with various companies. When you click an affiliate link and make a purchase, we may earn a commission. This includes but is not limited to:

  • Product recommendation links
  • Service provider referrals
  • Comparison tool links
  • Resource and tool recommendations

Important: Our affiliate relationships do not affect the price you pay. You will not pay more by using our affiliate links.

6. Product Reviews and Recommendations

When we review or recommend products and services:

  • We clearly disclose any free products or services received for review purposes
  • We provide honest opinions regardless of any affiliate or advertising relationships
  • We only recommend products we genuinely believe may be useful to our readers
  • We disclose potential conflicts of interest

7. Third-Party Advertisements

Some advertisements on our website are served by third-party advertising networks. These networks may use cookies and similar technologies to serve ads based on your browsing behaviour. We do not control the content of these advertisements.

For more information about how these technologies work and your opt-out choices, please see our Cookie Policy.

8. Compliance with UK Advertising Standards

We comply with UK advertising regulations and guidelines, including:

  • The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)
  • The Consumer Protection from Unfair Trading Regulations 2008
  • Advertising Standards Authority (ASA) guidelines
  • Competition and Markets Authority (CMA) guidance on online reviews and endorsements

9. Your Choices

You have control over your advertising experience:

  • Cookie Preferences: Manage your cookie settings to control personalised advertising
  • Ad Blockers: You may choose to use ad-blocking software (though this affects our revenue)
  • Opt-Out: Many advertising networks offer opt-out mechanisms for interest-based advertising

10. Advertising Partnerships

If you are interested in advertising opportunities with EatPerfectly, please visit our Advertising Cooperation page or contact us directly.

11. Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date.

12. Contact Us

If you have any questions about our advertising practices or this disclosure, please contact us:

Email: [email protected]
Post: Advertising Department, Telegraph Media Group Limited, 111 Buckingham Palace Road, London, SW1W 0DT, United Kingdom