About Us
Understanding Britain through thoughtful journalism
Our Story
British Perspective was founded in 2020 with a simple mission: to provide thoughtful, well-researched content that helps readers understand the complexities and nuances of life in modern Britain.
In an age of rapid news cycles and sensationalist headlines, we believe there is a place for slower, more considered journalism. Our articles explore the trends, changes, and constants that shape British society, from evolving family structures to the future of work, from hidden travel gems to sustainable living practices.
Our Mission
Inform
We provide accurate, well-researched information on topics that matter to people living in and interested in Britain.
Inspire
Through stories of innovation, creativity, and positive change, we aim to inspire our readers to explore and engage.
Connect
We bring together diverse perspectives and voices, fostering understanding across communities and generations.
Our Values
- Accuracy: We fact-check rigorously and correct errors promptly. Our readers trust us to get it right.
- Independence: Our editorial content is independent of commercial interests. Sponsored content is always clearly labelled.
- Inclusivity: We strive to represent the full diversity of British society in our coverage and our team.
- Depth: We go beyond the surface to explore the context, history, and implications of the stories we cover.
- Accessibility: We write in clear, accessible language without dumbing down complex topics.
Our Team
British Perspective is produced by a small but dedicated team of journalists, editors, and researchers based in London, with contributors across the United Kingdom.
Eleanor Wright
Editor-in-Chief
Eleanor brings over 15 years of experience in British journalism, having previously worked at The Guardian and The Times.
James Chen
Deputy Editor
James oversees our Business & Career and Health & Environment sections, drawing on his background in science journalism.
Sarah Patel
Features Editor
Sarah leads our Society & Life coverage, with particular expertise in social trends and cultural change.
Michael Williams
Travel Editor
A passionate explorer of Britain's hidden corners, Michael has visited every county in England, Scotland, and Wales.
Get in Touch
We love hearing from our readers. Whether you have a story suggestion, feedback on our content, or a question about our work, we'd be delighted to hear from you.
Recognition
We are proud to have been recognised for our journalism:
- Digital Publishing Awards 2023 - Best New Publication (Shortlisted)
- British Society of Magazine Editors - Excellence in Features Writing 2022
- Travel Media Awards 2023 - Best Digital Travel Content